The New CPG Reality - Innovate or go East

Rob Bois, July 9, 2010

Earlier in the year, I got up on my soap box about the need to innovate in a down economy, which can seem a bit counter intuitive.   But I saw far too many CPG firms simply buying down price as the primary means to driving demand in a constricted consumer economy.  Store brands were gaining share left and right, seemingly commoditizing categories almost across the board.  But in reality, the common practice of buying down price was merely a Band-Aid on the problem, but not a solution unto itself. Read More >