"We had experienced various TPM solutions in the past, but from what we have accomplished so far with the MEI application, we do not believe there is a better trade there's a better trade tool in the industry." Mark Parker, Vice President Business Development, Pinnacle Foods
"MEI really gets it and the product is functionally rich and user friendly." Michael MacDonald, SVP Sales and Marketing, American Licorice.
"With MEI we now clearly understand the efficiency of our trade spending." Fred Bruggeman, Director of Trade Marketing, Sunsweet Growers
"With MEI the analysis of trade spends is more efficient and the reporting is more easily accessible to all users." Paul Eveland, Director of Trade Marketing, Ruiz Foods"As a result of the MEI TPM implementation, Sunny D has increased financial controls, improved focus on trade to achieve desired results, and increased understanding of trade ROI." Eddie Young, Vice President of Sales Planning, Sunny Delight Beverage Company"Our salespeople don't have time to spend endless hours maintaining a trade system. MEI understands that. Their system just WORKS!" Mike Larney, Senior Vice President Sales, Fresh Pet"After living through the pain of failed implementation with another vendor, and reviewing 4-5 other solutions prior to our selection, if I ever need to do it again, I'll make one call... to MEI!" Dick Kassar, Chief Financial Officer, Fresh Pet"Our overall experience with MEI was impressive from the start. Their consumer goods industry expertise is invaluable in satisfying our direct needs in the specialty foods category. The product interfaces well with our current enterprise management software, is user friendly, and easy to implement. Finally, our extensive reference checks found that their current clients are extremely excited about the solution and the results being delivered. Therefore, we knew we had to be part of this ensemble. And we look forward to achieving our own results, as we are believers that MEI's Trade Promotion Management Solution is the best in the industry." Michael Stewart, CEO, Star Fine Foods"Natural/Specialty Sales selected MEI because we required one common. yet robust, easy to implement and easy to use TPM Solution, that would work for select clients. By implementing MEI's solution, we will have increased visibility and control of our client's trade spends, and be better able to plan and track the effectiveness of their trade dollars. Plus, MEI has a successful track record of great results for clients using a complete TPM system. The decision was easy." Mike Anderson, Executive Vice President, Natural Specialty Sales
Results
Talk About Working - "Live" clients experiencing very positive results:
Pinnacle Foods:
"The implementation of the MEI Trade Solution has greatly improved our visibility to all aspects of trade management. We now have a visibility to budgets and spending that we did not have in the past. The system has also increased our efficiency in processing and reconciliation of trade payments allowing us a more current view of our business and subsequently aiding in investment decisions with our customer base."
The Meow Mix Company
Increased trade spend efficiency from 30% to 41% since implementing through better planning and execution
Ruiz Foods
Reduced trade spend by 4% while experiencing over a 16% increase in the retail business
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