The Market

Store-level performance continues to be a concern for Consumer Goods Companies. According to the Trade Promotion, Spending & Merchandising Study by Cannondale Associates, Execution at Retail ranks at the top of the list of both Consumer Goods Manufacturer and Retailer's issues.

MEI, who has been developing Retail Execution solutions for over 20 years, recognizes that the industry is still in its infancy. Many companies are still using hardcopy paper format, taking extensive time to transfer data to HQ; therefore lacking in timeliness, procedural efficiency, and ultimately reduced impact.