Joe Bellini

Chief Executive Officer

Joe Bellini is a seasoned technology executive having served as a CEO or executive with multiple companies focused on providing software solutions to the Consumer Goods industry segment. After starting his career with General Electric, he went on to lead Oracle’s CPG solution deployments, JDA’s (i2) CPG/Retail industry solutions, IRI’s CPG analytics team, and ONE Network’s CPG/Retail Program and Product Management Division. Joe has also delivered technology solutions to companies in adjacent industries including transportation/logistics, healthcare, electronics, automotive and industrial markets. Joe holds undergraduate degrees in Engineering as well as Mathematics and Statistics from the University of Massachusetts Amherst and a PMD in Business from Harvard Business School.


Mark Schonau

Chief Financial Officer

Mark Schonau is an experienced CFO with 25+ years of experience providing financial and operational leadership to public and venture-backed corporations. Mr. Schonau has provided financial leadership to software companies in healthcare information technology, transportation and B2B commerce. Before moving into the private sector, he spent eight years working for Ernst & Young as an auditor. Mr. Schonau holds a Bachelor of Science Degree in Accounting from Arizona State University, is licensed as a CPA in the State of Arizona and holds a Certificate in Global Leadership from the Thunderbird School of International Management.


Suhas Gudihal

Chief Technology Officer

Suhas is an experienced executive in Enterprise Architecture, Product development, Technology Integration in M&A, creating and managing product engineering labs in a distributed environment. He has successfully built and scaled up engineering teams for startups to large enterprises and has expertise in development of real time scalable enterprise and mobile apps.

As CTO at AFS Technologies, Suhas is responsible for leading Technology direction and strategy including development of the company’s Products Portfolio and ensure that AFS continues to bring cutting edge technology solutions to the industry.

Prior to joining AFS, Suhas was the Practice Head and VP Software services at CGI consulting. Suhas managed the Application development and e-business development practice generating revenues of over $160 million from the practice and was recipient of Chairman’s Pinnacle award. During this tenure, he successfully developed and integrated products and development teams from multiple acquisitions. Suhas had earlier worked with organizations like Robert Bosch, Germany and Tata consultancy Services heading their architecture and product development.

Suhas has a BS in Electrical Engineering, MS in Computer Systems from Boston University, MBA from Northeastern University with specializations in High Technology and Enterprise Architecture. He is also a Fellow of CMA institute –India and certified CMA from IMA, USA.



Ajay Chidrawar

Senior Vice President of Customer Success

Ajay Chidrawar is a results-oriented leader with over 15 years of experience of successful strategic and tactical leadership in the enterprise software industry. He has held a number of roles across software development, product management, solution consulting and customer success in both on-premise and SAAS business models in both startups and large company environments. Ajay received his Masters of Science, Computer Science at Rutgers and his Bachelor of at the University of Mumbai.



Chris Mitchell

Vice President EMEA

During a 25 year career in the software industry, Chris Mitchell has collaboratively worked with many global pharmaceutical, consumer healthcare and consumer goods companies to successfully deliver IT solutions to support specialized business processes—primarily in the front office.  This has involved senior business development roles at national, European and global levels in both large organizations such as Oracle and Accenture as well as specialized software vendors such as CAS, Cegedim and First Consulting Group. He has worked extensively in East and West Europe, North America, Latam, Middle East and Asia Pac and therefore understands many of the key differences of business practices, culture, regulation and politics which can undermine global programs.  Prior to joining AFS, he worked for CAS as the Global Account Director for a small number of global top 20 CPG companies.