Eliminate the guess work
Understand Trade Spending Accurately and Confidently
In the Consumer Packaged Goods (CPG) industry today, trade marketing managers are unable to confidently explain what the company is getting in return for the second largest line item on the balance sheet called “trade”. Key information is stretched across spreadsheets and data files resulting in a lack of trusted, accurate information about promotion spending and performance. As a result, they struggle to equip corporate finance with visibility into how much to allocate toward covering the monthly accruals. Trade Marketers need better visibility into the over or under-spending to avoid missed opportunities or unexpected deductions and write-offs.
Listen to Pam Kiess, Manager of Client Success, as she explains how a Trade Promotion Management Solution will help you Understand Trade Spending and Eliminate the Guess Work
MEI’s Trade Promotion Management software addresses the key challenges faced by Trade Marketers today by:
- Accessing real time data on trade spending at any level
- Eliminating the guesswork for predicting the costs associated with trade promotions
- Managing and communicating trade spending across the organization more effectively
- Ensuring high levels of return on trade spend
- Keeping deduction balances low
- Removing the clutter of spreadsheets, disparate reports, and manual assembly of data
MEI understands that Trade Marketing is faced with the challenging task of constantly monitoring sales activities and promotional plans, while also keeping corporate finance appraised of projected spending. MEI provides a central system of record for all information related to sales volumes, trade spending, budgets and deductions. This empowers trade marketing executives to analyze and report on trade promotions at any level of granularity, and facilitate the flow of information confidently from sales through to corporate finance.
