Trade Promotion Management Facts
- Trade Promotions are the 2nd largest line item on a P&L
- 54% are unhappy or unsure with promotion effectiveness
- 85% of companies are concerned with ability to track and manage spending
- 33% of sales time is spent managing and tracking trade promotions
- 65% of Consumer Goods executives are feeling the pressure from retailers to provide insight and ideas to drive incremental sales
- 30% of promotions are estimated to be unprofitable
