Research Documents
Marketscope for Sales force Automation in the Consumer Goods Industry - This MarketScope analyzes and rates the state of sales force automation for the consumer goods industry, as well as each of the 13 vendors serving the market that meet our criteria.
Gartner CPG Market Scope 2009 - This MarketScope analyzes and rates the state of sales force automation in the consumer goods industry, as well as for each of the 15 vendors serving the market that meet our criteria.
Trade Promotion Management Implementing the Fundamentals - Trade promotion management (TPM) continues to be a priority as consumer goods (CG) companies strive to get more out of the 20 percent of revenue that they currently spend on promotions.
