TPM vs Excel
“It’s time for every CPG player to wean its people off the Excel spreadsheet. Most CPG companies know little about their trade spending. Excel falls far short of today’s needs as promotions grow more complex. Millions, even billions, are at stake! Now is the time for everyone to take the leap and stop standing still” - Garner Analyst, Dale Hagemeyer (in GMA Forum, 2008)
The lack of ability to track and manage trade spending continues to haunt many Consumer Packaged Goods (CPG) companies. Tools such as Microsoft Excel, require hours of time be dedicated to manual process and comparing multiple spreadsheets. A trade promotion management solution allows CPGs to efficiently and effectively track trade promotions and measure trade spending.
