MEi | Orchestrating Sales Execution

The Market | Product Line | HQ Planning, Analysis and Data
Audit/Analysis for Manufacturers | Data Collection for Merchandisers

Headquarter Planning, Analysis and Data Collection for Manufacturers

To sustain a competitive advantage at the retail level, MEI created MEI VIRTUOSO, a total Retail Management product for Consumer Goods Companies who need to have greater shelf share and fewer out-of-stock than competitive products and ultimately, have the ability to tie the promotional plan with the in-store execution.

HG Benefits
MEI VIRTUOSO allows Consumer Goods Companies to maximize their revenues and reduce their overall sales cycle by ensuring that sales strategies developed at the headquarter level are implemented at the account level and executed at the store level.

Store Level Benefits

MEI VIRTUOSO allows store and SKU level targeting capabilities to ensure increased efficiency for in-store coverage and store visits, allowing more time for priorities (Distribution, Shelving, Merchandising and Pricing).

Comprehensive Features provide robust functionality:

Analyze the performance of field sales representatives by priorities, promotions, agreements and action items
Management of key performance indicators (KPIs) on out of stocks, pricing, promotion and product compliance, distribution and facing
Maximize the distribution potential based on call coverage and compliance
Enable the Field sales representative to plan and track retail call activities for a full cycle, and make adjustments based on the results
Set up objectives based on store status analysis
Flexible targeting of retail calls for specific accounts, territories, products and/or time frames
Manage Retail call activities
Set and manage DSMP (Distribution, Shelving, Merchandising, Pricing) objectives for retail execution
Review account/store call history
Manage pricing and store layouts

Base level product, customized to meet your needs

MEI has in-depth experience in developing comprehensive solutions for total retail management. Therefore Consumer Goods Companies can take our base product and customize it to meet their specific needs. Typical time for customization varies depending upon the client needs - 9-15 months.

Flexible data collection and reporting options

The robust functionality of MEI VIRTUOSO allows for data collection and reporting to be done via:

Laptop
Handheld
Input from any computer to the web
Interactive Voice Recorded

MEi | Orchestrating Sales Execution

"MEI Sponsors Consumer Goods Technology Sales and Marketing Summit"
Read More

"Kahiki Foods Selects MEI Trade Promotion Management Solution"
Read More

"MEI Announces First New Release To Their Trade Promotion Management Application In 2008"
Read More

HG BenefitsMEI VIRTUOSO allows Consumer Goods Companies to maximize their revenues and reduce their overall sales cycle by ensuring that sales strategies developed at the headquarter level are implemented at the account level and executed at the store level.

Store Level Benefits

Comprehensive Features provide robust functionality:

HG Benefits
MEI VIRTUOSO allows Consumer Goods Companies to maximize their revenues and reduce their overall sales cycle by ensuring that sales strategies developed at the headquarter level are implemented at the account level and executed at the store level.