latest news
MEI and CGT Launch TPM Survey: How Do You Manage Your TPM?
It is widely known that companies spend roughly 20% of revenues on trade promotions, yet often with uncertain return. Many companies are leveraging process changes and technology to better track and manage promotional spend and increase sales; it is one of the most important initiatives many companies have undertaken in the past few years and has the biggest potential to impact success. This survey explores current TPM processes and challenges, as well as plans for technology.
This survey is short and should only take 5 minutes to complete. The results will be published in our June issue and will also be available online at www.consumergoods.com.
Thanks again in advance for your time and participation!
