--mei news--

MEI, the # 1 Trade Promotion Solution provider, will be attending Show East, October 16 to 18, 2008!

We lead the industry in product functionality and our clients’ experiences are extremely positive! Our clients include Annie’s Homegrown Inc., Alacer Corporation, Healthy Food Holdings, Kahiki Foods and Kettle Foods Inc., to name a few.

Below are the 5 key benefits that our clients experience:

1. Trade Spending Effectiveness

  • A majority of MEI clients operate within +/- 1% of their trade budget
  • Trade as a % of revenue has been reduced by as much as 13%
  • Targeted analysis by power users has led to major growth at key retailers by as much as 22% with the same dollars!

2. Deduction Management

  • MEI clients have realized up to 70% reduction in open deductions in the first 18 moths
  • Many MEI clients open deduction balance is well below 1% of sales
  • Retailer “Days to Pay” have been reduced by up to 15%
  • Millions of $ in customer repays of unauthorized deductions

3. Forecast Management

  • MEI interfaces into numerous demand planning solutions
  • Client ‘fill-rates” have increased from 94% to over 99%
  • Sales forecasting is now viewed as a major strength with many clients

4. Increased Collaboration Between Manufacturers & Sales Agencies

  • Major training initiatives have led to broad user-adoption
  • MEI is the only trade promotion management company to focus on the natural and organic specialty segment of the market

5. Even Confidence to Expand “Direct To Consumer” Marketing

  • One MEI client is increasing direct consumer marketing by over 20% due to the complete confidence in the accuracy of their trade spending.

But don’t ask us; ask our clients!

TIM TSAO, Vice President of Sales and Marketing, Kahiki Foods, indicated that “We selected MEI because we found best-of-breed functionality that was robust and could scale with us as we grow. We had an aggressive timeline for implementation and MEI has delivered as expected.”

STEWART LAWRENCE, Senior Director of Sales Planning and Business Development at Healthy Food Holdings, affirmed that “MEI stood out as a truly sophisticated Trade Promotion Management solution. Beginning with its Frontline Planner that will enable better forecasting, to its customizable reports for post analysis, MEI’s flexibility makes it a user-friendly solution that will only increase efficiency.”