mei news
MEI Signs 12 New TPM Clients in 2007, 8 Clients Signed in the Last 2 Months Alone
MORRISTOWN – January 17, 2008 – Based upon the continued success of MEI's Trade Promotion Management solution for its clients, MEI has seen a dramatic acceleration in the number of new clients that have made the choice to utilize MEI's solution to solve their complex trade promotion management needs. MEI is proud to announce that 12 new clients were signed in 2007, 8 in the last two months of the year alone.
Alacer Corporation, a world leader in Vitamin C technology with a full line of Vitamin C products; Annie's Homegrown, a fast-growing player in the U.S. natural foods industry specializing in macaroni and cheese; Kettle Foods, the maker of all natural, hand cooked Kettle brand potato chips; Healthy Food Holdings, a portfolio company branded, "better-for-you" foods focused on healthy, natural and organic products; Massimo Zanetti Beverage, USA, a vertically integrated, global coffee company with a portfolio of well known brands including Chock full o'Nuts, Hills Bros., MJB, Chase & Sanborn in addition to being a leading producer of corporate/store brands; Morton Salt, the #1 retail salt maker in the United States; Quaker Maid Meats, a leading provider of frozen sandwich steaks and other frozen meat products; Smart Balance, the makers of low fat, heart healthy buttery spreads and other foods such as popcorn, cooking sprays and milk; and Sun Rype, a Canadian company that makes and sells apple sauce, juice drinks and natural fruit snacks, have all signed since June, 2007. In addition, three more clients will be announced shortly.
“We'd like to thank our current clients for their continued support and their tireless efforts in providing references to a seemingly endless stream of prospects, our many supporters in the industry, and importantly our employees for their continued dedication and passionate commitment to making MEI the leading TPM solution for the industry", said Fred Schroeder, CEO of MEI. "We look forward to bringing these new clients live so they too can experience the benefits of MEI's TPM solution."
About MEI
MEI is a global provider of Trade Promotion Management and Retail Execution solutions to an impressive roster of clients including Acosta, HJ Heinz, Lorillard Tobacco, Pinnacle Foods Group and The Schwan Food Company. MEI customers through the hosted model include Alacer Corporation, American Licorice, Annie's Homegrown, Birds Eye Foods, Healthy Food Holdings, J&J Snacks, Kettle Foods, Massimo Zanetti Beverage USA, Morton Salt, Natural Specialty Sales, Pacific Foods, Quaker Maid Meats, Ruiz Foods, Smart Balance, Star Fine Foods, Sun Rype, Sunny Delight and Sunsweet among others. For more information on MEI, please visit www.meicpg.com.
