Trade Promotion Software
MEI’s Trade Promotion software helps improve control across the organization by providing a centralized system for planning, executing, reconciling and analyzing trade promotions. MEI’s Trade Promotion software is unique in that it allows users to plan and analyze at multiple levels of the customer or product hierarchy. Customers are able to manage their business the way they want and make well informed, critical decisions confidently. Trade promotions are a substantial and important strategy within Consumer Product Goods (CPG) firms, yet cost and complexity often appear as barriers to change. MEI’s Trade Promotion Software is a Software as a Service (SaaS) solution that breaks down those barriers by providing a comprehensive, cost- effective Trade Promotion Management solution backed by a proven track record of documented customer success. 
Increased Control of Trade Spending
- View latest trade spend in one click
- Company-wide visibility of trade promotional activities
- Post-evaluation of promotions leads to greater understanding and utilization of trade funds
- Automated audit trail
- Automated process for approval of activities, can limit overspending
- Central repository for the collection of trade promotion history
- Retailer analytics to present your trade promotional impact on their business
Improved Forecast Accuracy
- Volume history assists with entering upcoming forecasts
- Post promotion analysis provides insight into volume lifts on price points and ad type
- The MEI trade promotion calendar allows for the quick comparison of promotions running across customers/products to ensure maximum lift
- Allows for ‘real time’ changes and linkage to inventory/demand planning in order to improve service levels and in stock positions
Performance Analysis
- Key performance indicators can be established up front ($ amounts or %’s)
- Customer and product profitability at various levels
- ROI on trade promotions
- Continuously monitor sales/trade/margin performance against prior year and objectives
- Create own “user” defined reports to view data on an as needed basis
Client Collaboration & Support
- User Conferences & User Group events allow manufacturers to network & learn from other clients
- Best in Class Support System – Via phone or web
- MEI has the infrastructure to “hear the needs” of their users and act on them quickly
- Business Process Consulting & Training Support
