MEI is a world leader in Trade Promotion Management and Retail Execution solutions for the Consumer Goods (CG) industry. The company has provided proven, reliable and reference-able sales solutions for the CG industry and continues to build upon this strength since its expansion into the US market in 2001.
MEI maintains its focus on the Consumer Goods industry and due to its vertical strength, understands the unique needs and requirements of manufacturers, sales agents and merchandising organizations.
MEI's growth in the US market since 2001 has been astounding, with over 20 new and completely satisfied clients implemented and live in the Trade Promotion Management, Retail Execution and Field Data Collection & Management areas. The consistent factors in this success have been MEI's ability to deliver results for their clients, and execute in a timely fashion. The level of references is without parallel.
Trade Promotion Management: "Regarding the MEI application, we do not believe there's a better trade tool in the industry.The implementation of the MEI Trade Solution has greatly improved our visibility to all aspects of trade management. We now have a visibility to budgets and spending that we did not have in the past. The system has also increased our efficiency in processing and reconciliation of trade payments allowing us a more current view of our business and subsequently aiding in investment decisions with our customer base." Mark Parker Vice President Business Development, Pinnacle Foods
"With MEI, we now clearly understand the efficiency of our trade spending." Fred Bruggeman Director of Trade Marketing, Sunsweet Growers
"We're truly much further ahead after utilizing MEI for only 3 months! And we've improved promotion efficiency from 30% to 41% during first 6 months." John Kittle Director, Trade Planning & Category Development, The Meow Mix Company
"With MEI, the analysis of trade spends is more efficient and the reporting is more easily accessible to all users. We've reduced trade spend by 4% while experiencing over a 16% increase in the retail business." Paul Eveland Director of Trade Marketing, Ruiz Foods
Retail Execution:
"Technology has always been a cornerstone of Acosta's success. After spending nearly a year reviewing all of the software solutions available, we determined the MEI Retail Management solution was the clear-cut leader in terms of technology and functionality. It will provide our sales associates with unparalleled analytical ability and give Acosta a solid platform for years to come." Scott McLean Vice President of Information Systems, Acosta Sales and Marketing Company
"The MEI Web Based solution is a state of the art system that allows us to communicate to the field quickly and effectively. It also allows our clients to see a national rollout or a service completion in real time. Our Account Management team can than create customized reports that help our clients enhance their retail relationships. We are very pleased with the solution and look forward to continuing our partnership with MEI" Don Koller Executive Vive President, Lawrence Merchandising Services
"The MEI retail solution has definitely made our sales team more effective. Additionally, it has been a pleasure dealing with the people from MEI they meet their commitments and are very honest about their product and approach. We'd recommend them to anyone looking for a similar retail solution." Kathy Sparrow Senior Vice President of Sales, Lorillard Tobacco
There are a few key reasons for this level of success:
MEI knows the issues CG firms face. From a CEO with over 25 years in the CG industry to include Proctor & Gamble and The Coca-Cola Company to an R&D team with an average of over 8 years developing CG solutions, MEI knows the industry issues in depth and has the solutions to enable their clients to solve them.
This in depth business expertise creates sales solutions that are functionally rich, and clearly meet the needs of the client.
MEI delivers the solution in a timely fashion to maximize ROI for the client.
MEI realizes that each client is critical and insures that each is successful.
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