MEI delivers Trade Promotion Management and Retail Execution products that help make CG companies to be more effective and deliver a greater ROI. They allow Consumer Goods companies to better manage headquarter planning, account planning and execution; retail planning and execution, and the payment and deduction process. MEI provides an integrated solution that combines the capabilities of managing the day-to-day business of Consumer Goods manufacturers with advanced analysis, which is key to realizing a greater return on investment.
MEI is focused solely on the Consumer Goods industry. Its solutions are quick to implement, functionally robust and easy to understand and use. In essence, they work and everyone in the organization is using them. Therefore, they rapidly maximize the return on technology investment. Most importantly, they have received unparalleled and enthusiastic references from a broad list of satisfied clients.
After the cost of goods, trade spending typically represents 15-25% of revenue or the second largest line item on the P&L for Consumer Goods companies. Generating greater efficiency with trade spending can have a dramatically positive impact on the bottom line.
The one constant in the Consumer Goods marketplace is change. Here's what to look for:
There will be more collaboration between retailers, sales agencies and manufacturers.
There will be significant changes in the way that manufacturers allocate and manage their trade dollars.
There will be an increase in wireless technology to facilitate real time communication within Consumer Goods companies and between trading partners.
These changes will require solutions that eliminate money; time, and waste in the overall supply chain process. Solutions must add value to the entire manufacturing sales force. They must not focus only on trade dollars, but incorporate different distribution models as well as manage food service components when applicable.
Their sales organizations have upgraded their focus from managing growth in volume to managing profitable growth in volume. As a result, they have gained a competitive advantage, and positioned themselves for further growth in the marketplace.
